Admin/Pitch Prep
Pitch Prep
Pre-sale prep · the four numbers, module roadmap, tools to replace, call learnings, and to-do list. Internal only.
Not for client
// THE FOUR NUMBERS THAT DRIVE THE PITCH
$16.84M
Lifetime customer spend
68.6%
Repeat buyers (1,670 of 2,436)
74%
Revenue from LED walls and displays
43%
Of year from 15 orders ≥ $25k
// DATA BACKBONE
Orders
fresh5,404
Pulled 2026-05-30 · live API
Customers
fresh6,349
Pulled 2026-05-30 · live API
Products
stale660
From May 21 export
Classified businesses
fresh781
From audit · regex bug fixed
// MODULE STATUS
| # | Module | In deck | In MD | Tyson temp | Next action |
|---|---|---|---|---|---|
| 01 | Knowledge Base + Customer Tagging | In deck | In master plan | Buy signal | Land the yes |
| 02 | AI Support + Call Handling | Not in deck | In master plan | Buy signal | Build deck section |
| 03 | Cold Email Engine | Not in deck | In master plan | Open | Build deck section |
| 04 | Programmatic SEO | Not in deck | In master plan | Not raised | Hold for later |
| 05 | AI Education + Enablement | Not in deck | In master plan | Not raised | Hold for later |
// WHAT BRIGHTLINK AI REPLACES
| Tool today | What it does now | Replaced by | Status |
|---|---|---|---|
| AnswerConnect (1-800 answering) | US-based human reading tree script | Module 2 · Support Bot (voice) | Tyson named it |
| Freshdesk / Tidio (chat) | On-site chat, ticket-based support | Module 2 · Support Bot (chat) | Tyson named it |
| 1-800 forwarding service | Receives calls, forwards to AnswerConnect | Module 2 · Support Bot (voice line) | Tyson named it |
| B2B Rocket ($2k–$5k/mo) | Generic blast, 80 domains, owned by them | Module 3 · Cold Email (he owns it) | He has doubts already |
// LAST CALL · 2026-05-30 · 20 MIN, TYSON IN CALGARY
Yes signals
- "I like it" + "I'm willing to put time into that"
- Committed to question-loop ('ask me 20 to 30 questions')
- Named tools to replace: AnswerConnect, Freshdesk, 1-800, B2B Rocket
- Recording product walkthrough videos already, offered as input
- Wants bot to pull from YouTube, Instagram, TikTok, manufacturer PDFs
Fix before next meeting
- Lead with the four hero stats in first 90 seconds
- Cut all AI theory (embeddings, RAG, vectors)
- Never say 'not quite ready.' Frame as the working draft.
- Deploy presentation to a stable URL so it works on his phone
- Skip WhatsApp legality tangent
- Bring 'what we replace' comparison page
// BEFORE NEXT MEETING
- [ ] Deploy presentation to Vercel (stable URL)
- [ ] Build Module 2 section in presentation.html
- [ ] Build Module 3 section in presentation.html
- [ ] Build 'What we replace' comparison page
- [ ] Pre-write 20 sample Module 1 questions
- [ ] Optional: 60-sec recorded support-bot demo